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Día de la Música is an indoor/outdoor music festival that takes place in Madrid, Spain and was the first Spanish, and indeed the first international, festival to achieve Julie’s Bicycle Industry Green (IG) certification. Día de la Música has also received three awards from A Greener Festival (in years: 2011, 2012, 2013) for its commitment to sustainability.

It also was awarded the Green & Clean Award, granted by the European Association of festivals, Yourope, and the Vivo Certificate for Sustainability, awarded by Spanish company Universo Vivo. It also holds the Greenhouse Gases Emission Offset title, awarded by the Madrid City Council, for planting indigenous forest species under the municipal carbon offset ‘Proyecto Madrid Compensa’.

Día de la Música works with Acciona Producciones y Diseño, S.A on its sustainability initiatives and strategy.

The venue where Día de la Música is held is a cultural centre with its own environmental policy that includes a recycling program, motion sensor lights and taps in some restrooms, an electrical system that allows for the consumption of grid electricity (before reverting to more polluting diesel generation) for most activities, indoor spaces designed to use natural daylight, and is well connected to public transport. Previously Día De La Música have established partnerships with BMW to help promote their new range of electric vehicles – BMWi, as well as using efficient vehicles from BMW and Respire (local car sharing company) for transporting the production team. In 2012 Día De La Música also installed an energy generating floor to engage audiences with renewable energy technology and the subject of environmental sustainability.

The Día de la Música Environmental Policy is implemented through technical monitoring before, during and after the event, allowing the organisation to establish the key areas of impact, to instigate action planning and execute performance evaluations, and undertake operational procedure checking.

Día de la Música has sought to minimise energy use by holding its event on the day in the year with the maximum hours of daylight. There are several other ways that Día de la Música is demonstrating its commitment to reducing environmental impact. The organisers are also undertaking numerous certifications and carbon footprint studies, and are also offsetting the GHG emissions through a company that invests in renewable energy in India.

Thanks to Día de la Música for providing the information contained within this case study.

http://www.diadelamusica.com/2014/



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